What is SEO?

The term SEO stands for Search Engine Optimization. It is the technique/process of sending signals to search engines to get an unpaid, productive ranking of the website. In simpler terms, it is a Digital marketing strategy that works for increasing the quality and quantity of the traffic one receives on the site.  The ranking of any search result is assumed by the algorithm.

Importance of SEO

As the technology is growing and working has become more competitive SEO has become very important in order to grow any business.SEO helps to improve the ranking of any website on the search engine. It helps in improving the number of visitors on the website by enhancing the algorithmic search engine results.

It is simple when we want any information the first thing one does is to search for it on the internet using any search engine. It is the fastest way to get information about anything.  In the digital world, business is done online and  SEO is considered as one of the most fruitful ways to grow your business and connect with potential customers

How Does SEO work?

Search engines have three basic functions :

  • Crawl
  • Index
  • Rank

But SEO works with many other factors like Role of content, title tag, the header tag, internal links, emboldened texts and more.

Be informative about on-site SEO

It is one of the most important parts when it comes to how SEO works on the website. There are many factors that help to identify how SEO works.  Title tag and meta description in search results are some of those factors.

Role of content

Content is equally important for both the site visitors and search engines. Do it is very important to write content that is more effective, informative and interesting.the more engaging the content will the higher the traffic will be on site.

Title tag

One should always have the keyword in title to make the search appear on the top. Because SEO operates when it reads the keywords and sear for the same keyword for the results

Know about off-site SEO

It is necessary to be informative aboutOff site Seo as it includes a lot many factors like Organic links, whitehat links, and blackhat links.

In this digital age search engines works as the library.  Just like library store books these search engines store the web page copies. When you type anything on any search engine it goes through all the copies and saved results and gives the user the most relevant results.  To answer the user with the best results search engine uses many different factors which include location, settings, words, the expertise of source and more. So overall it is very important to have SEO for any business to help it grow and rank high on the search engines. Seo is not just the process of taking your business at top search results in any search engine but also is a lot about how you create your content and list it on your website.